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Making an image that enhances your message is more complicated than a random choice game. If a precise technical photograph does not convey your intentions, then your alternative is an illustration. Illustration can invoke romantic, emotional and symbolic associations that a straight photograph cannot.

You’re not likely to see computers, automobiles and appliances using illustrations to promote their product; manufacturers have an investment in showcasing their technology and manufacturing precision. Other products and services can benefit from the interpretation, associations, fantasy and nostalgia that an illustration can conjure.

GOOD IDEA uses traditional materials, computer graphics and photo-based illustrations to address these needs. We know what to do, when to do and how to do an illustration that maximizes your message’s effectiveness.

Traditional Media
Computer Graphics
Photo-based Illustrations